SOTOIRU Story

Sotoiru

   The Sotoiru brand was established in April 2017. The brand locks the core customer group in women consumers  who are independent, tasteful, and do not blindly pursue luxury products. The product positioning is mainly niche fashion, personalized design watches.

   Since its inception, the brand has been loved by fashion enthusiasts for its unique style and innovative design concepts, earning recommendations from numerous fashion influencers.

   Currently, the brand stays in tune with the fashion trends of young people, focusing on everyday wear. It has launched a variety of fashion watches with multi-color dials, helping young women embrace an elegant lifestyle right on their wrists