SOtoiru Story

Sotoiru

 The SOTOIRU brand was established in April 2017. The brand locks the core customer group in young consumers aged 18-28 who are independent, tasteful, and do not blindly pursue luxury products. The product positioning is mainly niche fashion, personalized design watches and functional fashion smart watches.

  The brand slogan [more watches that young people like] is committed to making a watch for young people who pursue individual fashion.

  Since its birth, the brand has been like by many China fashionistas for its fashionable style and novel design ideas, and has been recommended by many fashion bloggers spontaneously.

  At present, the brand keeps up with the fashion trend of young people and focus on in smart wear. Launched a variety of high-value light smart watches, multi-color dials are available to help young women start a smart life on the wrist.

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